When you are running a business there are usually going to be all kinds of expenses on your mind once all has been said and is now out of the way. This is because of the fact that businesses need to keep spending money on a regular basis and until and unless they do so it will be impossible for them to grow. Hence, giving anything away for free might just seem like the worst way to go about things due to the reason that you would be spending money to create the sample and would be getting nothing in return.
However, you should try to realize that this isn’t exactly accurate. While you are not getting any money for the samples you are offering, you are at the very least enticing people into trying things out. If you make a good product, this means that they might just end up liking what you are giving them and hence decide that coming to your restaurant would be a good idea.
What this means is that giving free samples can actually pay off quite enormously in the long run. People would try your wares out and potentially start buying them, so the cost of the sample itself isn’t that big of a deal.
The Jimmy John Owner managed to attain a lot of success like this. He knew that his location meant that not a lot of people would spot him, so he decided to offer free samples and make it so that these samples would become something people would want to buy regularly. This is just one example of how free samples can help make your business a lot more successful and get more customers.