Instagram is in many ways a self sustaining ecosystem and if you truly want to make sure that you get a wide reach on it then you might want to think about how you can take advantage of the rules that the system functions under. Marketing on Instagram often doesn’t require all that much money if you truly know what you are doing, and one of the best ways in which you can make sure that your marketing is effective regardless of how much you are spending is to use hashtags strategically.
Hashtags are a great way to look into what people might be interested in at any given point in time. Now, this doesn’t mean that you should add every single hashtag to every post that you are making. Some of them just won’t be relevant to you, and some would even go entirely against the brand that you are trying to build for yourself. Hence, you should try to pick and choose until you come upon hashtags that either tie into your brand or that you can partake in.
You can also make your own hashtags that would represent your brand accurately. You can encourage your customers to share these hashtags as well which would help improve your reach. For example, whenever you send someone their purchase you can send the hashtag on the packaging and encourage them to use it if they like the product. You can also offer discounts for people that use hashtags, picking out one person that used a tag and offering them a freebie or something similar. These techniques can really help improve your overall success in the business that you are putting so much work into.